top of page
what drove me to do it
arrows.png

WHAT DROVE ME TO DO IT

 

Total frustration. I move fast. I live full. I could not find a bag that would support me through my long, intense days. It seemed no designer had made a bag that would allow me to navigate through the day efficiently. My bag is a vessel of essentials that allows me to: grab my phone, reapply my favorite lipstick, reach for an apple slice, hydrate, switch to shades, spritz a hydrosol, pull a contract or iPad out of an easy access EMF/RF protected outer pocket, fetch my favorite pen, dose an adaptogenic tincture, perhaps some B12, and always a square of very good dark chocolate, all completed seamlessly, while negotiating, without digging.

 

There is a pocket and place for everything. Finally.

WHY YOU NEED IT

arrows.png

I have spent roughly 12 minutes a day rummaging through my old bag,
which lacked proper compartments, searching for: keys, lip balm, glasses, wallet, writing instrument, notebook, devices, tuning fork, magic rock, pendulum, snacks, and drink. This adds up to a whopping 72 precious hours of your life a year. That is the equivalent of 45, 8-hour days over a five year period—over a month and a half of your life, rummaging. Oh my. Over your lifetime there are so many better ways to exert your life force.

​

Time is the one commodity we can’t create more of. Exhibit self love and respect your time. Don’t rummage. Leave your abode prepared. When your ergonomic bag is efficiently streamlined, ergo, your essentials are right where they want them. You are calm, powerful, and truly present in your life.

 

In ancient Egypt you were buried with your bag. Such a strong personal statement. Clearly not seasonal. Bags show our outer personality while shielding our inner private world. What objects add value to your day? Your evolution of self in the world. Choose wisely.

 

A tool kit for the future that allows you to be present. Nourish the soul. Live full. The bag is an extension of self.

A container of life. A vessel of necessity.

 

Finally you can unsnap the cosmic collaged lining and throw it in the wash and smile. A satisfying bag refresh. Clean bag. Clean mind.

 

Elevate your every day. Utilitarian in its roots, part vintage luggage, with a healthy dose of Mary Poppins.

CHOOSE YOUR VESSEL TYPE

All made to order. Carry your vessel of choice to your car, office, plane, beach or off-the-grid hut.

​

arrows.png

THE JOY OF GETTING DRESSED

FEEL EXUBERANT​

getting dressed is a joy 

How do you protect yourself from the elements physically?

Selecting proportions, tone, and textures that compliment your body, all the while projecting your spirit and your story.

Showing how you perceive yourself through outer adornment...

sharing your vision/version of yourself with the world

 

share your story 

What we put on our bodies every day is sacred. The fabric that breathes and melds with your skin...the colors that communicate with our chakras pulsing in your aura...

The talisman and accessories that give us protection and inner strength...

our most intimate story...
 

strong pieces 

Your spirit infused in the way you wear it

Individual expression

no one else will wear it just like you

​

Your thoughts are part of the collective consciousness

we hold for the planet and all of its inhabitants

​

the earth walk is a challenge...

The human brain only has so much capacity for decision making every day...

I keep my dressing simple, powerful, and meaningful to me and leave the

rest of my brain power for the big stuff I tackle

Every day you/we are all participating in co-creating OUR world

​

Please...
 

dress like you mean it

participate in right thought, right word, right action or deed

align...

engage in right relationship with all things in your life...

and...reconnect with the joy of dressing

​

and...

​

reconnect with the joy of dressing 

 

I am personally very into socks...yes socks...

it is for me...no one can see them...part baseball magic superstition on

wearing that lucky pair...

part child like whimsy so I never get too serious...

I take stock in my daily sock choice...it ranges from

stacks of pancakes...

buzzing bees...

hexagons...

hummingbirds...

to skeletons playing guitar...

or my favorite day of the dead socks...

 

My socks are always fun..the inner playful child always present...

tickling my toes...

 

And no I haven’t designed socks yet

express.png
rewriteyour.png

WHY IT'S DIFFERENT

arrows.png

FUNCTIONAL ART. MADE IN AMERICA. ILLUMINATE THROUGH DIVINE DESIGN

 

If I can’t take my bag on a trip, and use it as a foot rest, jam it into an overhead, smoosh in a car, and have to worry about it getting scratched or losing it’s sheen--I don’t want it. Nothing too precious in life. These bags age, and their patina gets better in time, just like us. Savor the marks of a passionate life dedicated to change. We embrace our challenges, for they are moments of acute growth and rebirth. Shed the old skin and keep expanding. At a deeper level the desire to logo flaunt exemplifies separation and exclusivity--the antithesis of what this planet needs. Strength comes from living on purpose and being passionate about things outside of yourself. You do not care what other people think. Being fervently truthful at all times, no gray areas or exceptions. Consciously choosing what we bring into our homes, put in, and on our bodies will change the future. Simplify. The notion of needing a new bag every season is ludicrous. Functional art you can feel good about. Use your buying power for good. Environmentally balanced commerce. This is a way of being. Who do you want to be? How do you want to contribute? Rewrite your story. Make it amazing. The planet and its people thank you.

004038e9e01e91012b00292ca58d75af.jpeg

PROPORTIONS

Sacred geometry...the golden ratio...there is a reason for every measurement in every bag belt and talisman ...nothing is haphazard or whimsical...or of the season...it is all designed with a reason...every creation is enduring in its measurements...precise...which is why the shapes translate...male...female...petite or robust...the body is complemented by a symphony of well orchestrated math...the wearer knows intuitively...the shapes are right...

BOAM-selections-373.jpg

WILD AMERICAN ALLIGATOR

Wild American Alligators with all of their wounds from life on Earth intact. We are all flawed. Let’s celebrate our imperfections - mine, yours and the gators’. All of our styles honor one gator and one gator hunter per bag. The skins are hand patinaed, by one artisan, with saturated colors that took years to develop to make it just so.

BOAM-selections-556.jpg

FABRIC

The fabric is a blend of two types of threads. One is made from recycled plastic bottles found in the ocean and the other is 100% US grown organic cotton. We have created a one-of-a-kind, durable, and sustainable fabric. Our custom fabric is emblazoned with enduring collage art through a non-toxic dyeing process.

iStock-1178554755.jpg

EMF / RF PROTECTIVE LINING

EMF/RF protective lining sewn strategically in phone and tablet pockets to lessen exposure and protect your organs and energy field. To encourage mindful use of devices and to be present in their lives. 

IMG_3970_1728x.jpg

BESPOKE HARDWARE

Upcyled, non toxic brass and bronze hardware. Functional art in and of itself. Revel in the strength and texture. Many years in the making. Each piece individually crafted and hand finished. Glorious and unique. A pleasure to touch. An absolute labor
of love.

 

D-rings: honor sacred geometry.

Rivets: contain modern hand-drawn art inspired
by ancient symbols.

Feet: deliberately designed to have enough height and gusto to physically lift your bag off the ground so it doesn’t touch and collect germs. Finally a foot that protects your bag.

Rods: lightweight brass, no plastic with super strong magnetic and textured hand-cast ends

BOAM-selections-284_edited.jpg

HEMP ROPE HANDLES

I analyzed the ideal grip. Ergonomic based on the width of kettle ball Olympians. No anemic handles here.

​

Grip with gusto.

THE ART EXPLAINED

arrows.png

Beyond spoken words...symbols are universal...they enrich our lives and
are linked to our evolutionary story...

 

An ancient method of expression...perhaps more profound than
words themselves...

 

Symbols are not confined or bound by the written definitions man
has ascribed to them...

 

Symbols journey beyond the written word into the non linear world of the spirit and soul...far reaching and primal in an ever expanding story to be told...with our intimate and very personal characterization of our version of them infused...

 

How do we engage with the symbols...

 

Symbols unite... empower... and at times can define us

 

Symbols differentiate us from other animals...humans need for meaning...
our relationship and interconnectedness with all things in the natural world...

 

before the written word...

 

our bridge between the physical

and the spiritual 

 

Intertwined with all of human existence...embedded in our psyche 

 

Tribal and mystical in its roots...

 

metaphorical wisdom through combinations of images 

 

We are always telling stories through our shelter, food and clothing.


symbols are not static.

 

Let us as a united culture of humans, perpetuate our ancient wisdom and choose symbols that create a story of
right relationship with all things...
our planet ourselves...

all other beings...and the life force that exists...it’s symbiotic...

a mirror of where we are now... and where we can collectively go...

 

Right thoughts right words right actions...let our symbols remind us...empower us to create the stories we are proud of 10,000 years from now...

 

we are all illuminating through divine design. 

high vibe honey bee 6

power to the pollinators

~ Ancient symbols of death and rebirth

~ Honey Bees represent fertility in ancient Egypt

~ The ancient Druids saw the bee as a symbol of the sun goddess

~ Native American Indians view the Honey Bee as a symbol of
    honesty and serving the community

~ Bees are excellent symbols of teamwork

~ Bees work tirelessly for the same goal

~ Selfless, no ego

~ Symbolize hard work, diligence, and order

~ Excellent examples of how to use your life force

~ They often accomplish what seems impossible

~ High Energy, Bees represent the highest example of collaborative efforts

~ Bees mantra is progress and everything is done for

   the highest and greatest good of the hive.

Bee_Coin.png
HeidiKrauss_Bee_Bag.jpg

power to the pollinators

~ The universal symbolism for butterflies is transformation

~ A sign of hope

~ Butterfly Celtic symbol is rebirth 

~ In Japanese cultures butterflies  represent joy

~ In Myan and Aztec mythology a butterfly represents Xiutecutli, the God of Fire

~ Irish folklore relates the butterfly with the human soul.

~ Dealan-Dhe,the Fire of the Gods

~ Native American culture consider butterflies to be a sign of transformation and change 

~ Aristotle called the butterfly the name of Psycho, Greek word for “soul”

~ It gives you the courage to look upon challenges with lightness

MONARCH BUTTERFLY 8

Butterfly_Coin.png
Butterfly__Updated_2020_Poppy_Orange_Fab

sequoia tree

giants of the forest

~ Oldest living tree

~ Sequoias can live up to 1,000 years

~ Fire resistant bark 

~ Tree rings represent the circle of life 

~ Our perseverance to grow and expand in spite of our wounds

   and challenges just like the mighty sequoia 

~ Wear our age like a badge of honor 

~ Native Americans called the Sequoia Trees, “the ancient ones”

~ Grow with the Sequoias, slow and steady until you touch the sky

~ The Algonquian believe thunderbird is an ancestor and the Universal creator 

~ The roots that connect with Mother Earth and the limbs and cones that reach for father sky 

Sequoia_Coin.png
Sequoia_2.jpg

the BISON

rethink agriculture

heal the soil

~ The Native American Indians recognized the Bison as a
    symbol of strength and unity.

~ Bison medicine: manifestation, protection, knowledge,
    courage, challenge, survival.

~ Bison’s strong bodies ground them to the Earth.
    They are the uniting force between all things Earthly and unEarthly.

~ Bison is connected to the Root Chakra. It represents stamina and will.

~ They are the story of survival and how to prosper in
    the face of adversity.

~ Red is the color. The direction is North.

bee-coin-sizedforslider22png.png
Bison_12x18_7.2020.jpg

HOW TO PACK IT

arrows.png

HOW IT'S MADE

arrows.png

OUR WEB OF ARTISANS AND FRIENDS